罗伯特·富兰克林, 市场营销专家 in 威尔明顿，德州，美国
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罗伯特·富兰克林

验证专家  in 市场营销

市场营销专家

位置
威尔明顿，德州，美国
至今成员总数
2022年10月31日

Robert is a global digital marketing and 电子商务 professional who integrates analytical, 销售业绩, 创造性的解决方案. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay 电子商务 business at 14 years old, he has focused on digital and brand marketing for 20+ years. Robert has lived and worked in Asia for 10 years, 去过35个国家, and is passionate about bridging successful communication and results across cultures.

B2C营销营销策略品牌战略品牌营销电子邮件营销搜索引擎优化(SEO)SEO关键词研究关键字研究内容策略电子商务增长的市场营销Semrush社交媒体产品营销公共关系(PR)活动计划国际搜索引擎优化客人发语气亚马逊的搜索引擎优化电子商务搜索引擎优化从属营销Shopify SEO语音搜索优化在线声誉

专业知识

从属营销电子邮件营销谷歌广告国际项目市场营销搜索引擎优化(SEO)Shopify网站

工作经验

市场营销 Consultant and 项目经理

2021年至今
自由的客户
  • 使用Etsy等电子商务平台, 电子商务搜索引擎优化, 数字绩效营销, 社交媒体管理, 联盟营销策略, including inbound marketing and public relations projects for leading small and mid-sized global companies.
  • Achieved strong search engine optimization (including Shopify SEO and on-page SEO), ad, 下属, and conversion success within months of project start, 促进公司销售, revenue, 以及盈利增长, 包括登陆页优化.
  • Worked directly with company CEOs and regional leaders and demonstrated strong communication with various team members, 合作伙伴, 和供应商.
  • Handled online reputation management and provided strategic direction for Amazon advertising, 亚马逊等, 语音搜索优化, 目标观众, 再处置, 链接建设, 如嘉宾发帖, 提高能见度.

国际市场经理

2013 - 2022
佳通轮胎轮胎
  • 领导数码计划, including developing a new 电子商务 platform, 全球公司网站, 社交媒体策略, 以及页面上和页面外的国际SEO.
  • 管理营销活动, 包括物流, 活动策划及策略, 需求计划, 品牌在全球市场推出, and corporate social responsibility (CSR).
  • Communicated between top management and global offices, 机构, media, 和经销商, including public relations and annual reports.

Full-time Paid 市场研究 MBA Intern

2012 - 2012
UMI营销与咨询
  • Contributed to proposals, strategy, focus groups, and analysis for marketing research activities. Performed competitor analysis and profiling.
  • Conducted translations and cultural understanding as the sole native English speaker.
  • Liaised with known companies such as Orion Foods, Tencent, and Reckitt Benckiser.

项目经理

2009 - 2010
媒体优势
  • 负责电子商务平台, SEO, 电子商务 and email marketing (AWeber), 以及标牌展示项目.
  • Grew acquisition and sales relations with vendors, customers, and prospects.
  • Improved channel communication internally and externally with vendors, 合作伙伴, and others.

营销专家

2008 - 2009
活力男孩
  • Facilitated direct mail and email campaigns through brand strategy, print, 打样, coupons, 和个性化.
  • Conducted research, analysis, and vendor negotiations for savings on 6-figure campaigns.
  • Met with vendors, including on-site printing review and quality control management.

零售策略分析师

2007 - 2008
Sunoco
  • Maintained and improved B2C marketing, 销售, 业务分布, 秘密购物者计划.
  • Helped improve competitive pricing and sales efficiency for over 800 locations through the programs.
  • Traveled for business events and meetings with stores.

Major Brand B2B and B2C 网站 Development and Implementation

http://www.giti.com/

Led teams 和供应商 through the global B2C website's entire development process for a $3+ billion revenue company and managed the strategy and implementation of a B2B platform for dealers to order products or download brand items.

The website projects required extensive strategy, 规划, 以及对分析的理解, SEO, 和内容. I also employed strong communication to collaborate with internal teams—including marketing, sales, IT, and logistics—and external vendors to manage a large-scale budget, 计划和实施, 获得用户认可.

SEO Top Rankings for a Fashion Tech 电子商务 Brand

Managed keywords and brand search engine factors to grow a fashion tech ecommerce company into having many high-traffic top 1-3 ranked keywords.

I built on-site content and optimizations, 创建有价值的反向链接, and managed the keyword strategy to target specific short and long-term keywords. The company experienced significant growth after six months, with many high-search keywords appearing on Google's first page and a number of them ranking top 1-3. This also helped improve brand recognition, tone of voice, site traffic, and organic sales.

电子商务营销 Emails and Newsletter Optimization

Managed email marketing platform sending, 针对, and flows to build and engage with the customer base, leading to hundreds of thousands of dollars in sales.

我使用电子邮件列表获取, content, 特别优惠, 分段, 流动的建筑, and other tactics to help grow and nurture customer email lists in multiple languages. This also included ecommerce trigger flows to target customers in various segments, 比如失效, 交叉销售, up-sell, and VIP.
Image of How to Create an SEO Keyword 策略 With Color-coded Priorities publication
出版

How to Create an SEO Keyword 策略 With Color-coded Priorities

http://qrfb2vh.daystartex.net/marketing/seo/keyword-strategy
2010 - 2013

Master of Business Administration (MBA) in 市场营销 and International Business

Darla Moore School of Business – University of 南卡罗来纳 - Columbia, 南卡罗来纳, 美国和北京, China

2003 - 2008

Bachelor's Degree in 市场营销 and International Business

Drexel University - Philadelphia, Pennsylvania, United States

2013年5月至今

Lean-Six-Sigma Green Belt Certification

Sonoco

Core

市场营销, 搜索引擎优化工具, B2C营销, 电子邮件营销, 搜索引擎优化(SEO), 数字营销, 有机搜索引擎优化, 数字营销策略, 营销策略, 品牌战略, 品牌, 内容策略, 网络营销, 付费广告, 谷歌搜索引擎优化, 数字营销最佳实践, SEO关键词研究, 关键字研究, 市场策, 品牌营销, 竞选策略, 谷歌广告, 从属营销, 社交媒体, 公共关系(PR), 搜索引擎营销(SEM), 电子邮件广告, 社交媒体管理, 社交媒体策略, 内容营销, 市场研究 & Analysis, 目标观众, 文案, 内容创作, 社交媒体营销(SMM), 搜索引擎优化营销, 转化率优化(CRO), A / B测试, 登陆页面, 页面搜索引擎优化, 搜索引擎优化审计, 产品营销, 谷歌付费广告, 链接建设, 搜索引擎优化内容, 线下SEO, 销售业绩, 市场营销分析, 入站营销, 谷歌AdWords, 当地的搜索引擎优化, 营销领导, 铅一代, 点击付费(PPC), Facebook的广告, AWeber

平台 & Tools

谷歌分析, Ahrefs, 亚马逊营销服务(AMS), 亚马逊的搜索引擎优化, 谷歌我的生意, 亚马逊的广告, 亚马逊等

技术

谷歌搜索控制台

商业模式

B2B，企业对企业(B2B)， B2C

Other

国际项目, Shopify, 微软办公软件, 增长的市场营销, 电子商务, Semrush, 市场, 运营管理, 微软团队, Amazon, 网站, Corporate Social Responsibility (CSR), 咨询, 网站流量, 网站优化, 谷歌优化, 收入的策略, 关键绩效指标(kpi), 内容写, 文化管理, 登陆页优化, WordPress, 策略, 关键词分析, B2B潜在客户生成, 创业公司, 竞争对手分析 & 分析, 谷歌购物, 付费搜索, Etsy, 获取客户, 增长战略, 数字广告公司, 渠道管理, 搜索引擎优化技术, 直接营销, 市场准入, 亚马逊卖家中心, 营销计划, B2B营销, 复制编辑, Shopify SEO, 电子商务搜索引擎优化, 客人发, 电子商务营销, 语气, 国际搜索引擎优化, 活动计划, 在线声誉管理, 焦点小组, 语音搜索优化, 再处置, 有竞争力的价格, 需求计划, 物流

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